| 2022 |
| Monday, January 3rd |
|
12:00 AM
|
Artificial Intelligence (AI) and Digital Transformation in the Insurance Market: A Case Study Analysis of BGL Group
Christopher Holland, Loughborough University
Online
12:00 AM - 12:00 AM
Visit Site
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| 12:00 AM |
Human vs. AI: Investigating Consumers’ Context-Dependent Purchase Intentions for Algorithm-Created Content
Jennifer Rix, Ludwig-Maximilians-University Munich
Robert Rußell, LMU Munich
Alexander Rühr, LMU Munich
Thomas Hess, LMU Munich
Online
12:00 AM - 12:00 AM
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|
| 12:00 AM |
Introduction to the Minitrack on Electronic Marketing
Bruce Weinberg, University of Massachusetts Amherst
Ajit Kambil, Deloitte LLP
Lenita Davis, University of Wisconsin Eau Claire
Online
12:00 AM - 12:00 AM
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|
| 12:00 AM |
Text vs. Image: An application of unsupervised multi-modal machine learning to online reviews
Rohan Mestri, North Carolina State University
Pragna Bollam, North Carolina State University
Gijs Overgoor, Rochester Institute of Technology
William Rand, North Carolina State University
Online
12:00 AM - 12:00 AM
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|
| 12:00 AM |
The Impact of Displaying Quantity Scarcity and Relative Discounts on Sales and Consumer Returns in Flash Sale E-Commerce
David Karl, University of Bamberg
Björn Asdecker, University of Bamberg
Christine Feddersen-Arden, University of Bamberg
Online
12:00 AM - 12:00 AM
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