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Schedule
2022
Monday, January 3rd
12:00 AM

A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels

Sung-Hyuk Park, Korea Advanced Institute of Science and Technology
Minhyung Lee, Korea Advanced Institute of Science and Technology
Kitae Kim, Korea Advanced Institute of Science and Technology
Dongwook Shin, Hong Kong University of Science and Technology

Online

12:00 AM - 12:00 AM

12:00 AM

Introduction to the Minitrack on Technology and Analytics in Emerging Markets (TAEM)

Wonseok Oh, Korea Advanced Institute of Science and Technology
Sang-Pil Han, Arizona State University
Gene Moo Lee, University of British Columbia
Sungho Park, Seoul National University

Online

12:00 AM - 12:00 AM

12:00 AM

When Can AI Reduce Individuals’ Anchoring Bias and Enhance Decision Accuracy? Evidence from Multiple Longitudinal Experiments

Kyootai Lee, Sogang University
Han-Gyun Woo, UNIST
Wooje Cho, Seoul National University
Simon De Jong, Maastricht University

Online

12:00 AM - 12:00 AM