Location
Online
Event Website
https://hicss.hawaii.edu/
Start Date
4-1-2021 12:00 AM
End Date
9-1-2021 12:00 AM
Description
This article examines how early stage entrepreneurs establish relationships with mentors through media multiplexity. Survey data were collected from high-tech entrepreneurs in the nascent business stage working in the New York City metropolitan area. Findings confirm that the use of multiple media in inter-organizational settings is important to entrepreneurship because multi-layered communication impacts resource acquisition. The findings regarding the antecedents of media multiplexity suggest that age similarity, ethnicity similarity, trust, and perceived value influence the adoption of media in a dyadic relationship. These findings help explain the motivations behind the use of multiple media in a resource-limited social context.
Media Multiplexity in Entrepreneur-Mentor Relationships
Online
This article examines how early stage entrepreneurs establish relationships with mentors through media multiplexity. Survey data were collected from high-tech entrepreneurs in the nascent business stage working in the New York City metropolitan area. Findings confirm that the use of multiple media in inter-organizational settings is important to entrepreneurship because multi-layered communication impacts resource acquisition. The findings regarding the antecedents of media multiplexity suggest that age similarity, ethnicity similarity, trust, and perceived value influence the adoption of media in a dyadic relationship. These findings help explain the motivations behind the use of multiple media in a resource-limited social context.
https://aisel.aisnet.org/hicss-54/ks/early_stage_firms/3