Location

Online

Event Website

https://hicss.hawaii.edu/

Start Date

4-1-2021 12:00 AM

End Date

9-1-2021 12:00 AM

Description

The ubiquity of mobile applications (apps) in daily life raises the imperative that the apps should reflect users' values. However, users' values are not usually taken into account in app development. Thus there is significant potential for user dissatisfaction and negative socio-economic consequences. To be cognizant of values in apps, the first step is to find out what those values are, and that was the objective of this study conducted in Bangladesh. Our focus was on rural women, specifically female farmers. The basis for our study was Schwartz's universal human values theory, and we used an associated survey instrument, the Portrait Values Questionnaire (PVQ). Our survey of 193 Bangladeshi female farmers showed that Conformity and Security were regarded as the most important values, while Power, Hedonism and Stimulation were the least important. This finding would be helpful for developers to take into account when developing agriculture apps for this market. In addition, the methodology we used provides a model to follow to elicit the values of apps' users in other communities.

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Jan 4th, 12:00 AM Jan 9th, 12:00 AM

Measuring Bangladeshi Female Farmers' Values for Agriculture Mobile Applications Development

Online

The ubiquity of mobile applications (apps) in daily life raises the imperative that the apps should reflect users' values. However, users' values are not usually taken into account in app development. Thus there is significant potential for user dissatisfaction and negative socio-economic consequences. To be cognizant of values in apps, the first step is to find out what those values are, and that was the objective of this study conducted in Bangladesh. Our focus was on rural women, specifically female farmers. The basis for our study was Schwartz's universal human values theory, and we used an associated survey instrument, the Portrait Values Questionnaire (PVQ). Our survey of 193 Bangladeshi female farmers showed that Conformity and Security were regarded as the most important values, while Power, Hedonism and Stimulation were the least important. This finding would be helpful for developers to take into account when developing agriculture apps for this market. In addition, the methodology we used provides a model to follow to elicit the values of apps' users in other communities.

https://aisel.aisnet.org/hicss-54/in/global_issues/3