Schedule

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2021
Monday, January 4th
12:00 AM

Does Employer Brand Matter: An Empirical Study on Online Job Reviews, Social Media Usage and Firm Performance

Lorin Hitt, The Wharton School, University of Pennsylvania
Fujie Jin, Indiana University
Bowen Lou, University of Connecticut

Online

12:00 AM - 12:00 AM

Effectiveness of Online Consumer Product Review: The Role of Experiential Information

Jaebong Son, California State University, Chico
Dan Kim, University of North Texas
Chang Koh, University of North Texas

Online

12:00 AM - 12:00 AM

Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact

Michael Klaas, ZHAW - Institute of Marketing Management
Bettina Beurer-Zuellig, ZHAW - Institute of Marketing Management

Online

12:00 AM - 12:00 AM

Investigating the Effect of Multidimensional Review Text and Anonymity on Review Helpfulness: An Empirical Investigation in the Context of Employer Review Sites

Pubali Mukherjee, Binghamton University, State University of New York
Srikanth Parameswaran, State University of New York at Binghamton
Rohit Valecha, University of Texas at San Antonio

Online

12:00 AM - 12:00 AM

Online Employer Reviews as a Data Source: A Systematic Literature Review

Christoph Höllig, Technical University of Munich

Online

12:00 AM - 12:00 AM