Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact

Schedule
2021
Monday, January 4th
12:00 AM	Does Employer Brand Matter: An Empirical Study on Online Job Reviews, Social Media Usage and Firm Performance Lorin Hitt, The Wharton School, University of Pennsylvania Fujie Jin, Indiana University Bowen Lou, University of Connecticut Online 12:00 AM - 12:00 AM Visit Site
12:00 AM	Effectiveness of Online Consumer Product Review: The Role of Experiential Information Jaebong Son, California State University, Chico Dan Kim, University of North Texas Chang Koh, University of North Texas Online 12:00 AM - 12:00 AM Visit Site
12:00 AM	Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact Michael Klaas, ZHAW - Institute of Marketing Management Bettina Beurer-Zuellig, ZHAW - Institute of Marketing Management Online 12:00 AM - 12:00 AM Visit Site
12:00 AM	Investigating the Effect of Multidimensional Review Text and Anonymity on Review Helpfulness: An Empirical Investigation in the Context of Employer Review Sites Pubali Mukherjee, Binghamton University, State University of New York Srikanth Parameswaran, State University of New York at Binghamton Rohit Valecha, University of Texas at San Antonio Online 12:00 AM - 12:00 AM Visit Site
12:00 AM	Online Employer Reviews as a Data Source: A Systematic Literature Review Christoph Höllig, Technical University of Munich Online 12:00 AM - 12:00 AM Visit Site

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