Electronic Marketing

In the Eye of the Reviewer: An Application of Unsupervised Clustering to User Generated Imagery in Online Reviews

Gijs Overgoor, University of Amsterdam
Rohan Mestri, North Carolina State University
William Rand, North Carolina State University

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12:00 AM - 12:00 AM

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Introduction to the Minitrack on Electronic Marketing

Lenita Davis, University of Arkansas at Little Rock
Ajit Kambil, Deloitte LLP
Bruce Weinberg, University of Massachusetts Amherst

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12:00 AM - 12:00 AM

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Look What I’m Interested in! Toward a Better Understanding of How Personalization and Self-Reference Drive News Sharing

Verena Thürmel, LMU Munich
Benedikt Berger, Ludwig-Maximilians-Universität München
Thomas Hess, LMU Munich

Online

12:00 AM - 12:00 AM

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Psychological Factors Predicting Organic Food Consumption in Social Commerce

Kim Vo, University of Eastern Finland
Tommi Laukkanen, University of Eastern Finland

Online

12:00 AM - 12:00 AM

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Use of clustering for consideration set modeling in recommender systems

Emil Mirzayev, Université C√¥te d'Azur
Zakaria Babutsitdze, SKEMA Business School
William Rand, North Carolina State University
Thierry Delahaye, Amadeus S.A.S

Online

12:00 AM - 12:00 AM

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