New Potentials of Mixed Reality and its Business Impact

Schedule
2021
Monday, January 4th
12:00 AM	Emotional Response to Extended Realities: The Effects of Augmented and Virtual Technologies in a Shopping Context Mila Bujić, Tampere University Nannan Xi, Tampere University Juho Hamari, Tampere University Online 12:00 AM - 12:00 AM Visit Site
12:00 AM	Introduction to the Minitrack on New Potentials of Mixed Reality and its Business Impact Roger Seiler, Zurich University Of Applied Sciences Thomas Keller, ZHAW Thomas Keller, ZHAW Online 12:00 AM - 12:00 AM Visit Site
12:00 AM	The Use of Augmented Reality in Retail: A Review of Literature Marc Riar, Technical University of Berlin Jakob J. Korbel, Technical University of Berlin Nannan Xi, Tampere University Rüdiger Zarnekow, Technische Universität Berlin Juho Hamari, Tampere University Online 12:00 AM - 12:00 AM Visit Site
12:00 AM	Transitioning from Transmedia to Transreality Storyboarding to Improve the Co-Creation of the Experience Space Jazz Rasool, Ravensbourne University London Judith Molka-Danielsen, Molde University College Carl H. Smith, Ravensbourne University London Online 12:00 AM - 12:00 AM Visit Site

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