Location
Grand Wailea, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2020 12:00 AM
End Date
10-1-2020 12:00 AM
Description
Digital nudging in privacy has become more important to protect users of information systems while working with privacy-related data. Nudging is about altering a user’s behavior without forbidding any options. Several approaches exist to “nudge” users to change their behavior. Regarding the usage of digital privacy nudges, research still has to understand the meaning and relevance of individual nudges better. Therefore, this paper compares the preferences of users for different digital nudges. To achieve this goal, it presents the results of a so-called best-worst scaling. This study contributes to theory by providing a better understanding of user preferences regarding design variations of digital nudges. We support practitioners by giving implications on how to design digital nudges in terms of user preferences.
Understanding User Preferences of Digital Privacy Nudges – A Best-Worst Scaling Approach
Grand Wailea, Hawaii
Digital nudging in privacy has become more important to protect users of information systems while working with privacy-related data. Nudging is about altering a user’s behavior without forbidding any options. Several approaches exist to “nudge” users to change their behavior. Regarding the usage of digital privacy nudges, research still has to understand the meaning and relevance of individual nudges better. Therefore, this paper compares the preferences of users for different digital nudges. To achieve this goal, it presents the results of a so-called best-worst scaling. This study contributes to theory by providing a better understanding of user preferences regarding design variations of digital nudges. We support practitioners by giving implications on how to design digital nudges in terms of user preferences.
https://aisel.aisnet.org/hicss-53/in/digital_nudging/3