Schedule

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2019
Tuesday, January 8th
12:00 AM

Cross-Channel Integration and Customer Retention in Omnichannel Retailing: The Role of Retailer Image and Alternative Attractiveness

Ruizhi Li, School of Management, University of Science and Technology of China
Yang Li, School of Management, University of Science and Technology of China
Hefu Liu, School of Management, University of Science and Technology of China
Qian Huang, School of Management, University of Science and Technology of China

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Electronic Marketing in Business-to-Business Markets – User Related Benefits of Sales Configurators

Tommi Mahlamaki, Tampere University of Technology
Kati Stormi, Tampere University of Technology
Lauri Saarivuori, N/A
Mika Ojala, N/A

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Exploring Consumers’ Continuance Intention to Use Peer-to-Peer Accommodation Service: The Role of Psychological Ownership

Yongqiang Sun, Wuhan University
Yanping Guo, Wuhan University
Dina Liu, Wuhan University
Nan Wang, Eastern Illinois University

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

How does Omnichannel Integration Quality Affect Consumers’ Stickiness Intention

Eugenia Huang, ChengChi university
Sheng-Wei Lin, Soochow University
Kai-Teng Cheng, ChengChi university

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

How Mobile Applications Affect Consumption in Grocery Stores

Anne Kokkonen, Business School
Tommi Laukkanen, Business School

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Intrinsic Characteristics or Earned It? A Discussion of Firm Attractive Traits and Their Social Media Engagement

Ling Liu, Southwestern University of Fiance and Economics
Aoxuan Liu, Southwestern University of Finance and Economics

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Introduction to the Minitrack on Electronic Marketing

Bruce Weinberg, University of Massachusetts Amherst
Ajit Kambil, Deloitte LLP
Lenita Davis, University of Arkansas at Little Rock

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Is the Whole Equal to the Sum of its Parts? Exploring the Impact of Inconsistency on Perceived Helpfulness of a Set of Reviews

Dezhi Yin, University of South Florida
Triparna de Vreede, University of South Florida
Logan Steele, University of South Florida
Gert-Jan de Vreede, University of South Florida

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Management Response to Online Customer Reviews in Distribution Channel: A Perspective of Manufacturers

Di Li, Wuhan University of Technology
Ruhai Wu, DeGroote School of Business
Hu Wang, Wuhan University of Technology

Grand Wailea, Hawaii

12:00 AM - 12:00 AM