| 2019 |
| Tuesday, January 8th |
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12:00 AM
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Cross-Channel Integration and Customer Retention in Omnichannel Retailing: The Role of Retailer Image and Alternative Attractiveness
Ruizhi Li, School of Management, University of Science and Technology of China
Yang Li, School of Management, University of Science and Technology of China
Hefu Liu, School of Management, University of Science and Technology of China
Qian Huang, School of Management, University of Science and Technology of China
Grand Wailea, Hawaii
12:00 AM - 12:00 AM
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| 12:00 AM |
Electronic Marketing in Business-to-Business Markets – User Related Benefits of Sales Configurators
Tommi Mahlamaki, Tampere University of Technology
Kati Stormi, Tampere University of Technology
Lauri Saarivuori, N/A
Mika Ojala, N/A
Grand Wailea, Hawaii
12:00 AM - 12:00 AM
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| 12:00 AM |
Exploring Consumers’ Continuance Intention to Use Peer-to-Peer Accommodation Service: The Role of Psychological Ownership
Yongqiang Sun, Wuhan University
Yanping Guo, Wuhan University
Dina Liu, Wuhan University
Nan Wang, Eastern Illinois University
Grand Wailea, Hawaii
12:00 AM - 12:00 AM
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| 12:00 AM |
How does Omnichannel Integration Quality Affect Consumers’ Stickiness Intention
Eugenia Huang, ChengChi university
Sheng-Wei Lin, Soochow University
Kai-Teng Cheng, ChengChi university
Grand Wailea, Hawaii
12:00 AM - 12:00 AM
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| 12:00 AM |
How Mobile Applications Affect Consumption in Grocery Stores
Anne Kokkonen, Business School
Tommi Laukkanen, Business School
Grand Wailea, Hawaii
12:00 AM - 12:00 AM
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| 12:00 AM |
Intrinsic Characteristics or Earned It? A Discussion of Firm Attractive Traits and Their Social Media Engagement
Ling Liu, Southwestern University of Fiance and Economics
Aoxuan Liu, Southwestern University of Finance and Economics
Grand Wailea, Hawaii
12:00 AM - 12:00 AM
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| 12:00 AM |
Introduction to the Minitrack on Electronic Marketing
Bruce Weinberg, University of Massachusetts Amherst
Ajit Kambil, Deloitte LLP
Lenita Davis, University of Arkansas at Little Rock
Grand Wailea, Hawaii
12:00 AM - 12:00 AM
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| 12:00 AM |
Is the Whole Equal to the Sum of its Parts? Exploring the Impact of Inconsistency on Perceived Helpfulness of a Set of Reviews
Dezhi Yin, University of South Florida
Triparna de Vreede, University of South Florida
Logan Steele, University of South Florida
Gert-Jan de Vreede, University of South Florida
Grand Wailea, Hawaii
12:00 AM - 12:00 AM
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| 12:00 AM |
Management Response to Online Customer Reviews in Distribution Channel: A Perspective of Manufacturers
Di Li, Wuhan University of Technology
Ruhai Wu, DeGroote School of Business
Hu Wang, Wuhan University of Technology
Grand Wailea, Hawaii
12:00 AM - 12:00 AM
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