Social Media Management in Big Data Era

Expanding Awareness: Comparing Location, Keyword, and Network Filtering Methods to Collect Hyperlocal Social Media Data

Rob Grace, Pennsylvania State University
Shane Halse, Pennsylvania State University
William Aurite, Pennsylvania State University
Aurélie Montarnal, École des mines d'Albi-Carmaux
Andrea Tapia, Pennsylvania State University

Grand Wailea, Hawaii

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How to Manage the Virtual Brand Community to Improve Brand Preference: Views from the Perceived Interactivity

Junxuan Zhu, University of International Business and Economics
Ying Zhu, University of International Business and Economics
Ying Hua, University of International Business and Economics

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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Introduction to the Minitrack on Social Media Management in Big Data Era

Xiangbin Yan, University of Science and Technology Beijing
Mingxin Gan, University of Science and Technology Beijing
Hua Jonathan Ye, University of Waterloo

Grand Wailea, Hawaii

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Opinion Formation Threshold Estimates from Different Combinations of Social Media Data-Types

Derrik Asher, United States Army Research Laboratory
Justine Caylor, US Army Research Laboratory
Casey Doyle, Rensselaer Polytechnic Institute
Alexis Neigel, US Army Research Laboratory
Boleslaw Szymanski, Rensselaer Polytechnic Institute
Gyorgy Korniss, Rensselaer Polytechnic Institute

Grand Wailea, Hawaii

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Two-Sided Value-Based Music Artist Recommendation in Streaming Music Services

Jing REN, Singapore University of Social Sciences
Robert Kauffman, Singapore Management University
Dave King, Teuvonet Technologies LLC

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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Why Zlatan Ibrahimović is Bigger Than Manchester United: Investigating Digital Traces in Co-branding Processes on Social Media Platforms

Vasili Mankevich, Umeå University
Jonny Holmström, Umeå University
Ian P. McCarthy, Simon Fraser University

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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