Live Streaming Services

Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers’ Motivations

Jie Cai, New Jersey Institute of Technology
Donghee Yvette Wohn, New Jersey Institute of Technology

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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Play, Playbour or Labour? The Relationships between Perception of Occupational Activity and Outcomes among Streamers and YouTubers

Maria Törhönen, Tampere University of Technology
Lobna Hassan, University of Tampere
Max Sjöblom, Gamification Group
Juho Hamari, Tampere University of Technology

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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Users’ Emotional Attachments to Internet Celebrities: Based on the Perspective of Extended-self

Pei-shan Hsieh, Business Administration
Junmin Ou, Business Administration
Jialin Xu, Business Administration

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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What Drives Streamers? Users’ Characteristics and Motivations on Social Live Streaming Services

Franziska Zimmer, Heinrich Heine University Düsseldorf
Katrin Scheibe, Heinrich Heine University

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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