Digital Mobile Services for Everyday Life

Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising

Rabea Schrage, Heinrich-Heine-Universität Düsseldorf
Marco Hubert, Aarhus BSS, Aarhus University
Marc Linzmajer, University of St. Gallen

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Visit Site

Continued Usage and Location Disclosure of Location-Based Applications: A Necessity for Location Intelligence

Mehrdad Koohikamali, University of Redlands
Mohammadreza Mousavizadeh, Western Michigan University
Daniel Peak, University of North Texas

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Visit Site

Introduction to the Minitrack on Digital Mobile Services for Everyday Life

Pirkko Walden, Åbo Akademi University
Tomi Dahlberg, University of Turku
Esko Penttinen, Aalto University

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Visit Site

Using Sport and Wellness Technology to Promote Physical Activity: An Intervention Study among Teenagers

Eeva Kettunen, University of Jyvaskyla
Markus Makkonen, University of Jyvaskyla
Tuomas Kari, University of Jyvaskyla
Will Critchley, University of Jyvaskyla

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Visit Site

Will I or Will I Not? Explaining the Willingness to Disclose Personal Self-Tracking Data to a Health Insurance Company

Matthias von Entreß-Fürsteneck, Project Group Business & Information Systems Engineering of Fraunhofer FIT
Arne Buchwald, Center for Digital Transformation at the Strascheg Institute for Innovation, Transformation, & Entrepreneurship
Nils Urbach, Project Group Business & Information Systems Engineering of Fraunhofer FIT

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Visit Site