Electronic Marketing

Can I See Beyond What You See? Blending Machine Learning and Econometrics to Discover Household TV Viewing Preferences

Zhuolun Li, Singapore Management University
Robert Kauffman, Singapore Management University
Bingtian Dai, Singapore Management University

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Consumers’ Sentiments and Popularity of Brand Posts in Social Media: The Moderating Role of Up-votes

Hamid Khobzi, Departmen of information Systems, City University of Hong Kong
Raymond Yiu Keung Lau, Departmen of information Systems, City University of Hong Kong
Terence Chun-Ho Cheung, Departmen of information Systems, City University of Hong Kong

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Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers’ Referral Propensity

Antonia Köster, LMU Munich
Christian Matt, University of Bern
Thomas Hess, LMU Munich

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Impression Effect vs. Click-through Effect: Mechanism Design of Online Advertising

Xiang Zou, Southeast University, China
Ruhai Wu, McMaster University, Canada
Weijun Zhong, Southeast University, China

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Introduction to Electronic Marketing Minitrack

Bruce Weinberg, Isenberg, University of Massachusetts Amherst
Ajit Kambil, Deloitte LLP
Lenita Davis, University of Arkansas at Little Rock

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Membership Free Shipping Programs: Effect on Competition and Optimality of Member Fees

Zhong Wen, Tsinghua University
Lihui Lin, Tsinghua University

Hilton Waikoloa Village, Hawaii

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Online Search Behavior in the Air Travel Market: Reconsidering the Consideration Set and Customer Journey Concepts

Julia A Jacobs, University of Muenster, Muenster
Stefan Klein, University of Muenster, Muenster
Christopher P Holland, University of Manchester, Manchester
Maximilian Benning, University of Muenster, Muenster

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Usage of Social Media Systems in Customer Service Strategies

Alexander Rossmann, Reutlingen University
Tim Wilke, Reutlingen University
Gerald Stei, Reutlingen University

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Will They Stay or Will They Go? An Examination of the Factors Influencing User Loyalty towards News Websites

Benedikt Berger, Ludwig-Maximilians-Universität München
Andre Geimer, Ludwig-Maximilians-Universität München
Thomas Hess, LMU Munich

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