MAY I SPEAK TO THE DRIVER? EXPLORING DESIGN PRINCIPLES FOR A VIRTUAL IN-VEHICLE ASSISTANCE SYSTEM APPLIED IN ROAD-BASED AUTONOMOUS PUBLIC TRANSPORT

Presenter Information

Johannes Staritz, University of Applied Arts and Sciences, HannoverFollow
Phillip Oliver Gottschewski-Meyer, University of HildesheimFollow
Paul-Ferdinand Steuck, University of HildesheimFollow
Amilia Fröhlich, University of Applied Arts and Sciences, HannoverFollow
Timo Strohmann, University of MünsterFollow
Maylin Wartenberg, University of Applied Arts and Sciences, HannoverFollow

Paper Number

ECIS2025-1660

Paper Type

CRP

Abstract

Autonomous vehicles (AVs) could improve public transport (PT) and reduce private car use, improving transport-related issues, such as emissions and accidents. However, widespread public adoption and acceptance of AVs is crucial to achieve this potential. This requires replacing traditional staff support in conventional PT vehicles. One approach is to employ virtual in-vehicle assistants (VIVA) tailored to the varied needs of PT passengers. This research involved a focus group workshop with experts from the field and a systematic literature review to identify the requirements for VIVA. Through iterative cycles, including five think-aloud sessions with experts, a set of design principles was established. As one of the first studies in that regard, we provide comprehensive design knowledge.

Author Connect URL

https://authorconnect.aisnet.org/conferences/ECIS2025/papers/ECIS2025-1660

Recommended Citation

Staritz, Johannes; Gottschewski-Meyer, Phillip Oliver; Steuck, Paul-Ferdinand; Fröhlich, Amilia; Strohmann, Timo; and Wartenberg, Maylin, "MAY I SPEAK TO THE DRIVER? EXPLORING DESIGN PRINCIPLES FOR A VIRTUAL IN-VEHICLE ASSISTANCE SYSTEM APPLIED IN ROAD-BASED AUTONOMOUS PUBLIC TRANSPORT" (2025). ECIS 2025 Proceedings. 1.
https://aisel.aisnet.org/ecis2025/hci/hci/1