Track Chairs
Christoph Peters, University of St. Gallen, Switzerland & University of Leipzig, Germany,
Christoph Breidbach, The University of Queensland, Australia,
Lia Patricio, University of Porto, Portugal,

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Friday, June 14th

A Design-Driven Approach to Facilitate University-SME Cooperation

Paul Kruse, University of Münster

Conceptualizing a Hybrid (Online-Offline) Experience Framework for Cultural Events

Philipp Hansmeier, Paderborn University
Philipp zur Heiden, Paderborn University

Data Facilitator in a Squeeze? Patterns of Dependence in Data-Driven Business Models

Pepe Bellin, Friedrich-Alexander University Erlangen-Nuremberg
Norbert Homner, Friedrich-Alexander University Erlangen-Nuremberg
Dominik Mertes, Friedrich-Alexander University Erlangen-Nuremberg
Erwin Fielt, Queensland University of Technology
Martin Matzner, Friedrich-Alexander-Universität Erlangen-Nürnberg

Human Digital Twins as a Bridge Between Physical and Virtual Shopping Worlds: Design Principles to Support Omnichannel Experience

Michel Muschkiet, University of Duisburg-Essen

Innovation in Operation — Dynamic Transformations in IT Routines

Anna Wiedemann, ZHAW Zurich University of Applied Sciences
Mario Locher, ZHAW Zurich University of Applied Sciences
Gianluca Miscione, University College Dublin
Mario Gellrich, ZHAW Zurich University of Applied Sciences
Jason B. Thatcher, University of Colorado Boulder

Navigating Value — A Servitization Pathway for the Value Delivery of Smart Services

Leon Marcel Adler, University of Leipzig
Felicitas Kuch, FIM Research Center for Information Management
Anna Lindenthal, Fraunhofer Institute for Applied Information Technology FIT
Heiko Gebauer, Linkoping University