Abstract

The adoption of augmented reality (AR) has been one of the defining technological trends of the past decade. While AR has experienced significant growth in consumer electronics, its potential for professional use still needs to be explored. Despite the growing interest in AR, determining its feasibility and potential to satisfy business needs remains challenging. To address this gap, we used a mixedmethod research approach to create a guiding framework called the process augmentability canvas. Drawing on a comprehensive case study of a major European maintenance, repair, and overhaul service provider, as well as state-of-the literature, we present a canvas that allows scholars and practitioners to evaluate AR’s applicability for a given process thoroughly. By providing a structured approach to analyzing AR solutions, the process augmentability canvas contributes to a better understanding of how AR can be used efficiently in organizational settings.

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