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Information Systems researchers have sought to demonstrate the strategic value of data in organizations through robust evidence. Over time, the ways data benefit organizations have evolved and become more diverse, yet definitions of data and their value propositions have not kept up and remain disconnected. The field still lacks clear understanding of various roles data play in organizations and how to define them. This paper presents a comprehensive review of related literature in the Information Systems and Management fields from the past two decades. We first conduct a systematic literature search and organize them into key research themes by the purpose of data use. We then propose a reconceptualization of data that takes into account their distinct features. Our aim is to provide an explanation for the unique nature of data and the diverse sources of their value in organizations.