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Current research agrees that the value of data lies in analytics that generate valuable insights for strategic purposes. However, little is known about how these insights are derived by data scientists. This research reports on the work of an embedded data science team at an organization striving to use people analytics to improve its strategic human resource management. We find that to create strategically valuable analytics, data scientists engage in data crafting, an approach to data science work that relies on broadcasting the potential value of data science towards the organization, cultivating a shared vision of value within the team, and creating value-adding data products with organizational customers. To do so, the team requires appropriate positioning and autonomy within the organization. Our findings have implications on understanding the role of data science teams and organizational data with respect to strategy, and practical insights for realizing strategic value from analytics.



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