Privacy Vs. Health: The Role of Privacy Trade-offs in the Adoption of Public Health Applications
Innovations in healthcare technology aim to address challenges in health outcomes. COVID-19 contact tracing apps were introduced in various countries as an innovative health solution to stop the spread of the virus. Although aiming for the greater good of the population through maintaining public health, the introduction of these apps was accompanied by controversial debates about their privacy implications leading to low adoption worldwide. In fact, digital contact tracing raised privacy concerns associated to information sharing within the app, which impacts intention to use. However, in the question of health versus privacy several factors come into consideration. We apply a privacy calculus approach to study users’ intention to use COVID-19 apps under privacy trade-offs. Based on representative samples from Germany and Switzerland, we find that individual safety outweighs societal safety benefit, trust is crucial for mitigating risk perceptions, and social norm has a great impact on individual’s intentions to use.
Egal, Amina and Naous, Dana, "Privacy Vs. Health: The Role of Privacy Trade-offs in the Adoption of Public Health Applications" (2022). ECIS 2022 Research Papers. 152.
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