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To exploit the full business potential of their data, enterprises seek to empower more employees to work with data – a phenomenon also known as data democratization. In this way, they establish communities to connect and foster the exchange of practice between experts and a growing network of so-called data citizens. In this paper, we suggest studying data democratization from the perspective of communities of practice (CoP). Based on insights from more than 20 companies, we sketch a multilevel landscape composed of the following CoP: CoP focused on developing skills around tools and methods; CoP focused on a specific data object or data domain; and CoP spreading general data awareness. Our findings advance IS literature on the emerging phenomenon of data democratization and highlight the importance of both generic and situated practices as enablers. For practitioners, we provide actionable insights on how CoP can be structured around key data roles.



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