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Setting and pursuing goals plays a major role in health behavior change. As an elementary component of interventions and mHealth apps, goals can support people in pursuing and attaining a desired outcome or behavior. Despite its widespread use and indicated effects on behavioral performance, there is no guidance on how to design and implement goal setting, planning and evaluation for mHealth nutrition promotion. We investigate goal setting and related components in the context of mHealth and health behavior change in a structured literature review. By utilizing morphological analysis, we develop a design framework for goal setting and pursuit. We validate and refine the framework by application on popular commercial nutrition apps. As a result, we identify the coverage of goal-setting and -pursuit characteristics as well as current gaps in the implementation of commercial mHealth nutrition apps, which offer the potential for future effective development of goal setting in mHealth nutrition promotion.



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