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The number of older adults as Information Technology (IT) users is increasing. While attention is already being paid to the design of IT solutions for older adults, the names of IT solutions have received little attention. It is important that the name does not convey negative attributes. In the case of older adults, stereotypes pose a challenge since they can lead to rejection of potentially helpful IT solutions. In this paper, we therefore propose a model for a stereotype-free naming process in the conceptual background of sociotechnical systems. The model will be developed and tested according to a design science research approach. The final model will be adaptable for further target groups to name IT solutions free from stereotypes.



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