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Recent technostress literature points out the necessity to examine the positive side of technostress besides its well-known negative side. Therefore, the literature introduces challenge techno-stressors (CTS), appraised as opportunities, and hindrance techno-stressors (HTS), appraised as a hindrance towards personal accomplishment. However, recent investigations show how coping strategies regulate HTS but neglect how users cope with CTS and the conceptual differences between challenge and hindrance coping strategies. The paper develops a challenge and hindrance coping model theorizing that CTS leads to challenge coping (i.e., active coping) and then to positive outcomes (e.g., end-user performance). In contrast, HTS leads to hindrance coping (i.e., denial) and subsequently to negative outcomes (e.g., techno-exhaustion). The findings demonstrate that CTS increases active coping and reduces denial. HTS increases only denial. Regarding the outcomes, active coping increases end-user performance, whereas denial reduces end-user performance and increases techno-exhaustion. The contributions to theory and practice are discussed.



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