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The machinery and equipment industry is, next to the automotive industry, the sector with the highest turnover in Germany. Here, servitization is a crucial contribution to remain competitive. Nevertheless, the diversity of this industry is not sufficiently taken into account in the scientific community. To overcome this gap, this study utilizes a web-crawling based approach to analyze service offerings of German manufacturers, linking key company figures to investigate potential correlations. This contribution differs from conventional studies using databases that hardly contain any detailed service information of smaller manufacturers. The proposed approach derives a clearer picture of the current service portfolio, considering all company sizes and its degree of servitization, enabling comparisons between micro-, small-, medium- and large-sized manufacturers. In context of digital servitization, the study allows further conclusions about the range of so-called basic services or advanced services and how these are related to key company figures.



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