Paper Number



Although there is broad agreement that big data analytics (BDA) creates business value, knowledge about how organizations should proceed to extract value remains limited. Scholars have found that utilizing BDA insights in business greatly contributes to BDA value, but existing BDA processes tend to focus more on data science activities and do not adequately outline collaboration activities with business users. However, this relationship seems troubled and may even impede BDA success. To alleviate this discrepancy, we conduct an action research project with a tool manufacturer. The goal is to design a collaboration process for BDA. We apply social capital theory to evaluate the process, as social capital can improve collaboration. This paper gives the first glimpse of the collaboration process which intends to contribute to literature and practice by outlining critical collaboration activities that improve the relationship between business and data science and increase BDA use in business.



When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.