The advances in information and communication technologies led to significantly transforming the transportation sector. Ride-hailing or on-demand transportation services like Uber offer users more convenient and fast services. This research investigates factors influencing the adoption of ride-hailing services from both technical and cultural perspectives. The research examines the state of Qatar as a case study on users’ perception towards ride-hailing adoption, which may present different perspective from the Western society. The unified theory of acceptance and use of technology (UTAUT) is adopted as a theoretical framework by incorporating cultural elements, namely the cultural appropriateness and the conspicuous consumption. This paper proposes hypotheses from both technological and Qatari’s cultural perspectives culminating in derivation of the conceptual model.



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