Abstract

This paper put forth a model studying the creativity-enabling potential in organisational IT. Building on the Componential Theory of Creativity we study how individual level drivers can lead organisation member to generate creative ideas when working with newly implemented IT. We explore two specific drivers, namely IT fluency and IT mastery motivation, and further study organisational and social antecedents of these drivers. These antecedents are IT training, peer-based IT support, organisational learning culture, and IT advocacy. We provide empirical support for our model based on data collected through a cross-sectional survey of working professionals. Our paper offers contribution to research by demonstrating the creativity potential embedded in any organisational IT, and to practitioners by providing insights on tools that can be used to realize this creativity potential.

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