The Business Impact Of Social Media Analytics

Authors

Kurniawati Kurniawati, The University of Melbourne, Melbourne, Victoria, AustraliaFollow
Graeme Shanks, The University of Melbourne, Melbourne, Victoria, AustraliaFollow
Nargiza Bekmamedova, The University of Melbourne, Melbourne, Victoria, AustraliaFollow

Recommended Citation

Kurniawati, Kurniawati; Shanks, Graeme; and Bekmamedova, Nargiza, "The Business Impact Of Social Media Analytics" (2013). ECIS 2013 Completed Research. 48.
https://aisel.aisnet.org/ecis2013_cr/48