A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement

Authors

Constantinos K. Coursaris, Michigan State University, East Lansing, Michigan, United StatesFollow
Wietske Van Osch, Michigan State University, East Lansing, Michigan, United StatesFollow
Brigitte A. Balogh, Michigan State University, East Lansing, Michigan, United StatesFollow

Recommended Citation

Coursaris, Constantinos K.; Van Osch, Wietske; and Balogh, Brigitte A., "A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement" (2013). ECIS 2013 Completed Research. 46.
https://aisel.aisnet.org/ecis2013_cr/46