User Modeling Of Online Consumers: Between-Gender Differences In Click Path Data

Authors

Markus Weinmann, Braunschweig Institute of Technology, Braunschweig, GermanyFollow
Christoph Schneider, City University of Hong Kong, Hong Kong, ChinaFollow
Susanne Robra-Bissantz, Braunschweig Institute of Technology, Braunschweig, GermanyFollow

Recommended Citation

Weinmann, Markus; Schneider, Christoph; and Robra-Bissantz, Susanne, "User Modeling Of Online Consumers: Between-Gender Differences In Click Path Data" (2013). ECIS 2013 Completed Research. 188.
https://aisel.aisnet.org/ecis2013_cr/188