Social Media Campaigns For New Product Introductions

Authors

Daniela Baum, Ludwig-Maximilians-Universität, Munich, GermanyFollow
Martin Spann, Ludwig-Maximilians-University, Munich, GermanyFollow
Johann Füller, University of Innsbruck, Innsbruck, AustriaFollow
Torsten Pedit, Stiegl AG, Salzburg, AustriaFollow

Recommended Citation

Baum, Daniela; Spann, Martin; Füller, Johann; and Pedit, Torsten, "Social Media Campaigns For New Product Introductions" (2013). ECIS 2013 Completed Research. 119.
https://aisel.aisnet.org/ecis2013_cr/119