Why Firms Use Social Media: An Absorptive Capacity Perspective

Authors

Monica Hu, University of New South Wales, Sydney, AustraliaFollow
Daniel Schlagwein, University of New South Wales, Sydney, AustraliaFollow

Recommended Citation

Hu, Monica and Schlagwein, Daniel, "Why Firms Use Social Media: An Absorptive Capacity Perspective" (2013). ECIS 2013 Completed Research. 108.
https://aisel.aisnet.org/ecis2013_cr/108