The Antecedents And Outcomes Of Brand Experience On The Social Networking Site

Authors

Hsin Chen, University of Bedfordshire, Luton, United KingdomFollow
Anastasia Papazafeiropoulou, Brunel University, Uxbridge, United KingdomFollow
Yanqing Duan, University of Bedfordshire, Luton, United KingdomFollow
Ta-Kang Chen, SooChow University, Taipei, TaiwanFollow

Recommended Citation

Chen, Hsin; Papazafeiropoulou, Anastasia; Duan, Yanqing; and Chen, Ta-Kang, "The Antecedents And Outcomes Of Brand Experience On The Social Networking Site" (2013). ECIS 2013 Completed Research. 10.
https://aisel.aisnet.org/ecis2013_cr/10