The Moderating Role of Customer-Technology Contact on Attitude Towards Technology-Based Services

Authors

Aristeidis Theotokis, Athens University of Economics and Business (AUEB)Follow
P Vlachos
Katherine C. Pramataris, Athens University of Economics and Business (AUEB)Follow

Recommended Citation

Theotokis, Aristeidis; Vlachos, P; and Pramataris, Katherine C., "The Moderating Role of Customer-Technology Contact on Attitude Towards Technology-Based Services" (2008). ECIS 2008 Proceedings. 62.
https://aisel.aisnet.org/ecis2008/62