Improving the Quality of Article Master Data: Specification of an Integrated Master Data Platform for Promotions in Retail

Authors

Axel Winkelman, ERCISFollow
Daniel Beverungen, University MuensterFollow
Christian Janiesch, SAP ResearchFollow
Joerg Becker, ERCISFollow

Recommended Citation

Winkelman, Axel; Beverungen, Daniel; Janiesch, Christian; and Becker, Joerg, "Improving the Quality of Article Master Data: Specification of an Integrated Master Data Platform for Promotions in Retail" (2008). ECIS 2008 Proceedings. 163.
https://aisel.aisnet.org/ecis2008/163