Realizing IT Business Value from Retail Channel Integration: A Configurational Structure-Strategy Fit Assessment

Authors

Lih-Bin Oh, Department of Information Systems, National University of SingaporeFollow
Hock Hai Teo, National University of SingaporeFollow

Recommended Citation

Oh, Lih-Bin and Teo, Hock Hai, "Realizing IT Business Value from Retail Channel Integration: A Configurational Structure-Strategy Fit Assessment" (2007). ECIS 2007 Proceedings. 55.
https://aisel.aisnet.org/ecis2007/55