"Explaining Organisational Investments in CRM Point Solutions" by P. Freeman, Peter B. Seddon et al.

ECIS 2007 Proceedings

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Explaining Organisational Investments in CRM Point Solutions

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P. Freeman, The University of MelbourneFollow
Peter B. Seddon, Department of Information Systems The University of Melbourne Victoria, AustraliaFollow
Rens Scheepers, University of MelbourneFollow

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Freeman, P.; Seddon, Peter B.; and Scheepers, Rens, "Explaining Organisational Investments in CRM Point Solutions" (2007). ECIS 2007 Proceedings. 125.
https://aisel.aisnet.org/ecis2007/125

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