Explaining Organisational Investments in CRM Point Solutions

Authors

P. Freeman, The University of MelbourneFollow
Peter B. Seddon, Department of Information Systems The University of Melbourne Victoria, AustraliaFollow
Rens Scheepers, University of MelbourneFollow

Recommended Citation

Freeman, P.; Seddon, Peter B.; and Scheepers, Rens, "Explaining Organisational Investments in CRM Point Solutions" (2007). ECIS 2007 Proceedings. 125.
https://aisel.aisnet.org/ecis2007/125