IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance

Authors

Val Hooper, School of Information Management Victoria University of Wellington Wellington New ZealandFollow
Sid Huff, Victoria University of WellingtonFollow
Peter C. Thirkell, Victoria University of WellingtonFollow

Recommended Citation

Hooper, Val; Huff, Sid; and Thirkell, Peter C., "IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance" (2007). ECIS 2007 Proceedings. 101.
https://aisel.aisnet.org/ecis2007/101