Abstract
Strategy planning processes often suffer from a lack of conceptual models that can be used to represent business strategies in a structured and standardized form. If natural language is replaced by an at least semi-formal model, the completeness, consistency, and clarity of strategy descriptions can be drastically improved. A strategy modelling technique is proposed that is based on an analysis of modelling requirements, a discussion of related work and a critical analysis of generic approaches to strategic planning. The proposed conceptual model is used to derive a generic strategy description framework. An industry specific extension for retail banking and application experience from using the proposed modelling technique in Swiss retail banks is summarized.
Recommended Citation
Heinrich, Bernd and Winter, Robert, "A Strategy Modelling Technique for Financial Services" (2004). ECIS 2004 Proceedings. 63.
https://aisel.aisnet.org/ecis2004/63