In this paper we will consider the film production process as an existing instance of virtual enterprise. We will claim that film production process illustrates the balance of flexibility and hierarchy which is required between contracted individuals who are involved in collaborative, creative, short-term projects. Throughout the paper, we will illustrate that there is much to learn about the virtual enterprise from this. To demonstrate the legitimacy of this claim, we will demonstrate how power, norms and communication are hierarchically embedded in the smaller infrastructure networks of the film industry. Through an analysis using Giddens’ structuration theory we will suggest elements that are vital to the sustained success of the film production process and perhaps to the virtual enterprise.
Cushman, Mike; Introna, Lucas D.; and Moore, Hope, "The Virtual Organization - Technical or Social Innovation? Lessons from the Film Industry" (2000). ECIS 2000 Proceedings. 176.