Abstract
Education is one of the most important public services, especially from a budgetary point of view. The objective of this study is to make a segmentation of the users of the Apps to manage the relationships 212of families with educational centers. This segmentation is done through the internet lifestyle scale (e-lifestyle). By discovering the profiles of these users, taking into account their way of acting and using the Internet, educational administrations can take measures to improve the use and satisfaction of users and that this can be reversed in an improvement in the sustainability and results of the educational system. Our results show 3 segments: Internet addicts, neutral users and anti-Internet users, the latter being the smallest group in our study, although it represents 20% of the parents interviewed.
Recommended Citation
Rondan-Cataluña, Francisco Javier; Arenas-Gaitán, Jorge; and Ramírez-Correa, Patricio E., "Segmentation of App Users in Non-University Education (Segmentación de Usuarios de Apps en Educación no Universitaria)" (2022). CONF-IRM 2022 Proceedings. 20.
https://aisel.aisnet.org/confirm2022/20