Abstract
The purpose of this paper is to understand the impact of shared economy services of electric scooters on micromobility in the city of São Paulo, based on the proposal of a theoretical model that sought to analyze antecedent factors of continuance intention. For that, descriptive research was carried out with a quantitative approach. The data were collected from a survey (n=190) with the structural equation modeling technique (PLS-SEM). After analyzing the data, all hypotheses were accepted. The results indicated that the user understands that the electric scooter service is useful. Its benefits were perceived as part of diversifying the possibility of getting around the city in short distances. On the other hand, it is noteworthy that, probably, users who already had low satisfaction, when exposed to the reality of costs, after a period of initial euphoria, tend over time to reduce interest. Despite the slight drop, those who showed high satisfaction tend to continue using the service. Finally, the research results corroborated the understanding of the slow evolution of micromobility in São Paulo, which caused companies to leave the country or restrict the number of cities served by the service.
Recommended Citation
Pinochet, Luis Hernan Contreras; Mangini, Heloisa; Pardim, Vanessa Itacaramby; and de Souza, Cesar Alexandre, "Micromobility challenges in the city of São Paulo: The impact of shared economy services of electric scooters" (2021). CONF-IRM 2021 Proceedings. 10.
https://aisel.aisnet.org/confirm2021/10