The fast growth of technology and the relevance it currently presents in the daily lives of individuals brings with it a concern about ethical issues in the use of digital media. A literature review was carry out, which allowed to analyze the state of the art of digital ethics, especially in the area of Health, since it is the case of this research. With this, fundamental dimensions of analysis of digital ethics were identified, followed by a design phase of the model of evaluation of digital ethics, with interviews to health professionals, which contributed to a qualitative analysis of the subject and to validate the specific dimensions and criteria of evaluation of digital ethics. Through the case study, a questionnaire was applied to an entity in the Health sector, with the aim of validating the model created and classifying the entity as to the performance in digital ethics.