Abstract

The Western world is currently facing a persistent shortage of skilled workers. Well-trained employees are difficult to find and even more challenging to retain. Employees, therefore, expect the best working conditions. Companies initiate New Work approaches in response to dynamic changes. This study examines the requirements for New Work design from the perspective of commercial employees to offer small and medium-sized enterprises (SMEs) guidance to find the optimal workplace development for their employees. A qualitative research method in the form of guided interviews was used to explore the needs of employees. The results suggest that employees desire an adapted work structure and change in the sense of New Work. Based on the study results, seven design areas were derived and recommendations for action were developed for the respective areas. Requirements and patterns are identified across several principles and design areas. Based on the results, strategies for implementation were developed.

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