Creating a Taxonomy of Business Models for Data Marketplaces

Authors

Montijn van de Ven, Eindhoven University of Technology, Department of Industrial Engineering and Innovation Sciences, The NetherlandsFollow
Antragama Ewa Abbas, Delft University of Technology, Faculty of Technology, Policy and Management, The NetherlandsFollow
Zenlin Kwee, Delft University of Technology, Faculty of Technology, Policy and Management, The NetherlandsFollow
Mark de Reuver, Delft University of Technology, Faculty of Technology, Policy and Management, The NetherlandsFollow

Abstract

Data marketplaces can fulfil a key role in realizing the data economy by enabling the commercial trading of data between organizations. Although data marketplace research is a quickly evolving domain, there is a lack of understanding about data marketplace business models. As data marketplaces are vastly different, a taxonomy of data marketplace business models is developed in this study. A standard taxonomy development method is followed to develop the taxonomy. The final taxonomy comprises of 4 meta-dimensions, 17 business model dimensions and 59 business model characteristics. The taxonomy can be used to classify data marketplace business models and sheds light on how data marketplaces are a unique type of digital platforms. The results of this research provide a basis for theorizing in this rapidly evolving domain that is quickly becoming important.

Recommended Citation

van de Ven, Montijn; Abbas, Antragama Ewa; Kwee, Zenlin; and de Reuver, Mark, "Creating a Taxonomy of Business Models for Data Marketplaces" (2021). BLED 2021 Proceedings. 42.
https://aisel.aisnet.org/bled2021/42