Does BMI help business to succeed?

Authors

Marikka Heikkilä, University of TurkuFollow
Jukka Heikkilä, Information Systems Science, Department of Management, Turku School of Economics, University of Turku, FinlandFollow
Harry Bowman, Delft University of TechnologyFollow
Olli Heimo,, University of TurkuFollow

Abstract

This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at least two methods of implementation, such as BMI and NPD, and focus on low-end market. Effectuation in combination with the aforementioned seems to play significant role as well.

Recommended Citation

Heikkilä, Marikka; Heikkilä, Jukka; Bowman, Harry; and Heimo,, Olli, "Does BMI help business to succeed?" (2019). BLED 2019 Proceedings. 9.
https://aisel.aisnet.org/bled2019/9