Abstract

New EU-level studies show that EU is “turning increasingly grey” and the old-age de-pendency ratio increases steadily during the next three decades. There is a growing, serious problem – people live longer lives but they are in worse shape during their final years and need growing support from health care resources. There is need for a new focus on prevention and on turning the development. The “young elderly” (the 60-75 years old age group) should adopt physical activity (PA) programs and make them part of their everyday routines. The learning processes get started through interventions with digital wellness services. DigitalWells is a research and development program to acti-vate 1000 young elderly to select and use PA programs. The goal is to keep the young elderly in better shape for their senior years (75+) and to contribute to significant reduc-tions in the growth of elderly health and social care costs.

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